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Social media concepts for anti-dandruff product.

Summer countdown stories

We launch our Summer countdown with a screenshottable treatment calendar to lead our audiences locks out of lockdown. By introducing our #ScalpCareChallenge hashtag we encourage people to share their journeys.

Treatment Reminders

We follow our Summer Countdown Calendar with helpful reminders to target the audience that has already engaged with our content.

Correct Usage Advice

We use the #ScalpCareChallenge to educate people on the correct Nizoral usage and that it can be used for treatment as well as prevention.

Correct Usage Advice

We utilise polls in our stories to get people actively engaging with us, while also teaching them the best way to use the products.

Post Lockdown Summer Content

After the countdown to lockdown we stay relevant all Summer long by tapping into topical moments like holidays, weddings and festivals.

Off Camera Summer Confidence

We stay relevant to our primary audience by boosting their Summer confidence during their adjustment period to the post lockdown life.

On-Site Promotion

Campaign presence on Nizoral homepage.

Using Format